Terrifying or exciting? Ultra violet could be either.
IT’S AN ULTRA-VIOLET WORLD
“Complex” doesn’t begin to describe it. We’re wrestling with an administration that wants to reverse decades of progress in civil rights, economic justice, environmentalism, and more. We’re confronting the ugly truths about gender inequality and abuse. But just as fast as some forces are yanking us into the past, we’re careening even more rapidly into the future thanks to powerful innovations in biotechnology, artificial intelligence, and blockchain technology.
Purple, of all the colors in the spectrum, embodies this situation best, as Pantone explains. “[Ultra Violet] is a very provocative shade, but it’s also a thoughtful color–it sounds like a bit of an oxymoron,” Eiseman says. “This is the kind of color attached, historically, to originality, ingenuity, and visionary thinking. These are the elements we need to create a meaningful future. Inventiveness and imagination is something we seek in our personal lives and business worlds. People are looking for that ‘magic bullet,’ and this shade is the perfect shade to lead right into it . . . It’s intriguing, fascinating, and magical.” …